It appears that some of the most creative and inventive advertising is coming from nonprofits these days.
This month, I will be taking a look at the nonprofits and “for a good cause” marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking
.
How would you urge people to stop smoking?
Over the years, the anti-smoking movement has had terrific and inventive print and television ads. They are now broadening to some pretty creative guerilla marketing techniques. If you remember, in June, I showed one example of a great stop smoking direct mail campaign , but the anti smoking
movement has taken it to great lengths to get their message heard
